How Do Advertisers Make Advertisements - 1197 Words

How do advertisers make ads to persuade you? Advertisements implement different strategies in order to persuade the viewers using ethos, pathos, and logos. Ethos is appealing to the viewers character. Pathos is the way something provokes an emotion. Logos is using numbers and reasoning to persuade an audience. In the anti smoking campaign ads, the creators test the effectiveness of the ads by appealing to the audience using pathos in two different types of ways. The first ad contains an image of a young adult male smoking a cigarette. The cigarette smoke creates an image of a gun aimed at his head. In the bottom right corner there is a note that says, â€Å" Kill a cigarette and save a life. Yours.† The entire ad is in black and white to create a depressing mood. This ad uses pathos to persuade the audience by provoking the emotion of depression and death of an adolescent. This ad targets a younger audience member along with parents. From a younger person s point of view it looks like the boy is basically committing suicide. From a parent s point of view, it makes them want to stop young people from smoking because it shows it can kill them, so it would be there way of protection. The second ad contains an image of a man that is appealing to the eye. This man is being choked by a cigarette that is acting like a hand. The ad is like a smooth caramel looking color to match along with the man s smooth skin. This ad mainly targets women b ecause the man is Stout 2 appealing toShow MoreRelatedAdvertising: Make the Consumer Believe They Are Superior When They Buy That Product1028 Words   |  5 PagesAdvertisers persuade people into buying their products by making the advertisement appealing to the consumer. By relating alluring experiences that in most cases have nothing to do with the product at all. It is a psychological strategy that advertisers use to make the consumer believe that by buying the product they will be superior or they will get some kind of satisfaction out of it. Researchers have found a way to discover codes hidden in advertisements that make the unconscious mind want toRead MoreThe Negative Effects Of Advertisements On Children1278 Words   |  6 PagesEffects of Advertisements Advertisers seek viewers who will buy products based on the consumers’ need and desire to become perfect. Advertisers know how to push the right button to make people feel insecure and imperfect. They use this insecurity to make a profit. But what happens when a person is pushed too hard? Both genders and all nationalities are affected by advertisements. The negative effects of advertisements include low self-esteem, eating disorders, and depression. Advertisements have beenRead MoreInfluence Of The Modern Sports Industry1733 Words   |  7 PagesDifferent societies have different standards dictating how people should dress, eat, and how their bodies should look. Recently, in developed countries, societies promote enhancement supplements and medications in their standards for what its members should aspire to use. Because of this, men face increasingly more pressure to take these products so they can comply with social norms. The modern sports industry shows this increasing trend in male consumption of supplements. In 2013, 45% of collegiateRead MoreMarketing Strategies For The Advertising1541 Words   |  7 PagesThe Persuaders looked different advertising strategies on how to effectively reach consumers. In a time when the price of an advertisement is going up, but the effectiveness of reaching the consumers is going down advertisers are left trying to figure out a way to reach consumers. 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Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, whileRead MoreAdvertisements Are Manipulating Or Informing989 Words   |  4 PagesAdvertisements Are Manipulating or Informing Advertisement has taken a significant role in people’s daily lives. With the development of technological devices; it is impossible to escape from the advertisements. People now are surrounded by advertisements everywhere, on the TV screen, newspapers, magazines, and on the internet. Advertisements help people know information about the products and keep track of the new products. However, with all the advertising out there, advertising techniques haveRead MoreLying Sells : Beyonce s American Express Commercial962 Words   |  4 Pageshire advertisers to develop a catchy advertisement to sell their product. However, most advertisers have to lie or use certain trick for the product to sell. This is called propaganda. Propaganda: information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. Propaganda has changed society in many different ways. It has changed the way we think, eat, and live life. Using prop aganda has become a way of life for advertisers. ManyRead MoreAnalysis of Advertising and Behaviour Control1005 Words   |  5 Pages  Arrington      Observation:  In  his  essay,  Ã¢â‚¬Å"Advertising  and  Behaviour  Control,†Ã‚  Robert  L.  Arrington   provides  a  discussion  on  the  power  of  advertisements.  He  attempts  to  solve  whether  or  not   businesses  are  acting  unethically  when  advertising.  The  question  raised  asks:  Do  advertisements   lead  to  a  loss  of  autonomy  in  humans?  Arrington  begins  his  argument  by  presenting   advertisements  that  suggest  unrealistic  outcomes  from  the  use  of  certain  products.  He  refers  to   this  practice  as  Ã¢â‚¬Å"puffery†Ã‚  (283),  a  perfectl